About the Project
Under Story is a music app for people who love vinyl and album-length listening. The launch needed a website with as much personality as the product itself.
What's Included
We delivered creative direction, web design, and motion, covering the full launch experience.
A bold hero with the message "vinyl press for the slow listener".
A catalogue preview and new-release highlights.
Interactive product moments that show the app in action.
A waitlist form built for easy sign-ups.
Our Approach
We treated the site like an album cover: bold, textured, and memorable. Every section slows the visitor down slightly, just like the product does.
The Results
The launch built strong early demand.
18,000 waitlist sign-ups in the first month.
55% social share rate.
3.2 minutes average session time.
A distinct brand identity in a crowded market.
Conclusion
Under Story's promotion site captures the warmth of vinyl and turns it into real launch momentum.
